About Us
Founder's Note
"I started Ettiva not because I had it all figured out, but because I knew who I wanted to become — strong, self-made, and full of grace. Ettiva is my journey, and now, it’s yours too.” – Anjali, Founder of Ettiva
Our Story
Ettiva was born from a dream — a dream to redefine luxury, self-expression, and what it means to feel seen.
Founded by Anjali, a young woman with a bold vision and a heart full of ambition, Ettiva began as more than just a jewellery brand. It was a rebellion against limitation — against being told what you can or cannot become, wear, or dream of.
Anjali envisioned a space where jewellery wasn’t just an accessory, but a reminder — of self-worth, power, and the life you’re building. Every sparkle of an Ettiva piece reflects resilience, elegance, and the silent strength of those creating the life they once dreamed of.
Ettiva isn’t just for occasions. It’s made for the everyday celebration of you — the evolving, rising, radiant you.
Welcome to Ettiva: The Art of Luxury.
Why Ettiva?
Because you deserve more than just jewelry —
You deserve pieces that tell your story, reflect your ambition, and celebrate your every version. We stand for:
• Luxury that’s accessible
• Designs that empower
• Quality that lasts
• A mindset that inspires
Our Mission
At Ettiva, our mission is to redefine luxury as a celebration of self-worth, power, and individuality. We craft elegant American diamond jewellery that isn’t just about sparkle — it’s about expression. Whether you’re gifting yourself, your best friend, or someone you love, our pieces are made to honour your journey, your glow-up, and the life you’re building.
We exist for the dreamers, the bold hearts, the ones evolving into their next, higher selves. Ettiva is more than a brand — it’s a movement of empowered elegance, where luxury isn’t reserved… it’s earned, worn, and lived.
This is the art of luxury. This is Ettiva.